3 Healthy Eating Trends Still Hot, Focus on Sustainable Living

According to a Euromonitor* survey last year, working-age Thais in the post-COVID era have a more sedentary lifestyle, such as sitting at work for long hours, which poses a health risk and illness. When the body is inactive, it results in a higher risk of disease. Many people have tried to adjust their lifestyle in terms of food and even exercise, but it is difficult because they face many limitations, such as not having time to cook for themselves and lacking cooking skills.

โIt was found that 1 in 4 Thais are controlling their diet, 65% are placing more importance on healthy ingredients and 41% are paying attention to nutrition labels on products. When purchasing a product or service, 65% of consumers feel they can make a difference to the world with their choices and behaviours.

In addition, Thai people are allocating more time for themselves, with 66% preferring to exercise regularly, whether at home, online or at the gym, 58% regularly consuming health supplements or vitamins, and also using health technology to continuously track and measure their health. They also place more importance on mental health. Although many people may think that the best way to adjust their food lifestyle is to cook for themselves, they cannot deny the limitations that make cooking for themselves difficult, such as not having time to go out to shop and go to the kitchen, as well as lacking cooking skills.

Update on 3 healthy eatung trends in 2024

1. Eat well Deliciously Quality

Modern consumers will pay more attention to healthy ingredients, focus on controlling the food they eat each day to control their weight and get the right nutrients, such as reducing sugar, fat, salt or sodium for good health but still maintaining deliciousness. Consumers are also willing to pay more for healthy food and will buy products from trusted stores and brands.

2. Pay attention to nutritional labels

Read the ingredients and nutritional information to help you make informed decisions about which products to buy to ensure you are getting a truly healthy meal.

3. Health supplement product

In line with the lifestyle of Thai people who are more interested in exercising, they are looking for products that provide energy and nourish the body. As Thai society enters an aging society, people are paying more attention to health supplement products, especially those that help restore muscles and joints.